TABLE 7.
Summary of hierarchical regression for attributes predicting parasocial relationships as moderated by child gender.
| B | SE | β | ΔR2 | |
| Block 1 | ||||
| Child Race | 0.04 | 0.03 | 0.10 | |
| Child Age | –0.14 | 0.07 | −0.13+ | |
| Child Gender | –0.16 | 0.12 | –0.10 | 0.01 |
| Block 2 | ||||
| Time Spent on YouTube | 0.01 | 0 | 0.22∗∗ | 0.15∗∗∗ |
| Block 3 | ||||
| Perceived Similarity | 0.03 | 0.01 | 0.19∗ | 0.08∗∗ |
| Block 4 | ||||
| Smart | –0.13 | 0.07 | –0.02 | |
| Successful | 0.06 | 0.11 | 0.05 | |
| Attractive | 0.04 | 0.09 | 0.04 | |
| Funny | 0.27 | 0.09 | 0.22∗∗ | |
| Violent | 0.09 | 0.12 | 0.08 | |
| Popular | 0.39 | 0.15 | 0.32∗ | 0.19∗∗∗ |
| Block 5 | ||||
| Child Gender ∗ Smart | 0.12 | 0.14 | 0.08 | |
| Child Gender ∗ Successful | –0.51 | 0.22 | −0.20∗ | |
| Child Gender ∗ Attractive | –0.35 | 0.18 | −0.18+ | |
| Child Gender ∗ Funny | –0.25 | 0.18 | –0.10 | |
| Child Gender ∗ Violent | –0.02 | 0.22 | –0.01 | |
| Child Gender ∗ Popular | 0.53 | 0.29 | 0.22+ | 0.07∗∗ |
All coefficients are from the full model. Child gender was coded as 1 for male. +p < 0.10, ∗p < 0.05, ∗∗p < 0.01, ∗∗∗p < 0.001.