Table 3.
Advertising and Promotional Activities in Recreational Marijuana Dispensaries around California Schools (Dispensary N = 163)
| Interior, N (%) | Exterior, N (%) | |
|---|---|---|
|
Products and Advertisements Appealing to Children | ||
| Child-appealing Products/Packages# | ||
| Yes | 97 (59.5) | NA |
| No | 66 (40.5) | |
| Child-appealing Paraphernalia# | ||
| Yes | 58 (35.6) | NA |
| No | 105 (64.4) | |
| Child-appealing Advertisements# | ||
| Yes | 44 (27.0) | 1(.6) |
| No | 119 (73.0) | 162 (99.4) |
| Child-appealing Products/Packages, Paraphernalia on the Exterior or Visible from the Exterior# | NA | |
| Yes | 2 (1.2) | |
| No | 161 (98.8) | |
| Summary of Child-appealing Marketing Categories | ||
| None | 42 (25.8) | 160 (98.2) |
| Child-appealing Marketing in 1 Category | 63 (38.7) | 3 (1.8) |
| Child-appealing Marketing in 2 Categories | 38 (23.3) | NA |
| Child-appealing Marketing in 3 Categories | 20 (l2.3) | |
|
Generic Advertisements and Promotions Not Specifically Appealing to Children | ||
| Product and Price Promotions | ||
| Yes (any of the following) | 124 (76.1) | 3 (1.8) |
| Daily/Weekly Deals | 66 (40.5) | NA |
| First-time Purchase Deals | 47 (28.8) | |
| Product Discounts | 45 (27.6) | |
| Free Samples# | 45 (27.6) | |
| Loyalty Programs | 36 (22.1) | |
| Early Bird/Happy Hour Specials | 21 (12.9) | |
| Social Medical Review or Referral | 6 (3.7) | |
| Other | 9 (5.5) | |
| No | 39 (23.9) | 160 (98.2) |
| Branded Marketing Materials | ||
| Yes | 64 (39.3) | 4 (2.5) |
| No | 99 (60.7) | 159 (97.6) |
| Signs, Posters, Advertisements, or Giveaway Materials That | ||
| Promote Health Benefits | 44 (27.0) | 2 (1.2) |
| Display Health Warnings | 24 (14.7) | 3 (1.8) |
| Both | 6 (3.7) | 0 (0) |
| Neither | 101 (62.0) | 158 (96.9) |
| Images or Wording Indicative of Marijuana | NA | |
| Yes | 102 (62.6) | |
| No | 61 (37.4) | |
| Size of the Biggest Advertisement, Square Inches | ||
| No Advertisement | NA | 105 (64.4) |
| Below 288 | 25 (15.3) | |
| Between 288 and 1,600 | 12 (7.4) | |
| Between 1,600 and 4,800 | 14 (8.6) | |
| Over 4,800 | 7 (4.3) | |
#
Banned in California.