Table 3.
p-values of ANOVA mixed model on the effects of consumer and conjoint factors on liking (All = 207 consumers), on FNS_3 = 70 consumers with high food neophobia, on NFI_2 = 77 consumers with moderate interest towards natural food, on Age_1 = 67 consumers under 33 years of age, on males (105) and females (102). Statistically significant effects (p-value < 0.05) are reported in bold.
| Source of Variation | Effect | All | FNS_3 | NFI_2 | Age_1 | Males | Females |
|---|---|---|---|---|---|---|---|
| Consumer (C) | Random | 0.000 | 0.001 | 0.013 | 0.014 | 0.000 | 0.000 |
| Flavour (F) | Fixed | 0.007 | 0.175 | 0.147 | 0.003 | 0.004 | 0.098 |
| Info (I) | Fixed | 0.108 | 0.007 | 0.042 | 0.885 | 0.953 | 0.041 |
| C × F | Random | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 |
| C × I | Random | 0.000 | 0.006 | 0.065 | 0.210 | 0.015 | 0.008 |
| F × I | Fixed | 0.000 | 0.091 | 0.168 | 0.063 | 0.011 | 0.016 |