Table 2.

Bivariate Statistics for Correct Recall Items

	Package color		Corrective message
	Blue	Red	No	Yes
	%	%	%	%
1.Quest cigarettes contain no nicotine at all.	69.7	68.8	63.2	75.4**
2.Nicotine free cigarettes are less harmful than regular cigarettes.	50.2	43.7	46.1	48.0
3.Quest cigarettes contain as much tar as a light cigarette.	61.5	56.1	58.1	59.6
4.What color were the cigarette packs?	83.1	91.4**	87.5	86.7
5.How did the cigarette packages appear in the ad?	44.8	64.1***	53.8	55.0
6.What statement best captures the content of the warning label?	24.5	38.9**	27.5	35.6
Recall score [M (SD)]	3.3 (1.4)	3.6 (1.4)**	3.3 (1.4)	3.6 (1.4)*

Associations between experimental factors and individual recall items were assessed using chi-squared tests. Associations between experimental factors and the overall recall score were assessed using t-tests.

*p < .05, **p < .01, ***p < .001.