Table 2. Headlines of paired items on the same topics.

Website	Scientist's item headline	Reporter's item headline
Ynet	“Seeing through Jupiter’s clouds” (4/7/2016)	“After a 5-year journey: Juno will reach Jupiter this week” (3/7/2016)
	“An Earth-like planet was discovered 4 light years away” (24/8/2016)	“Has a planet similar to Earth been found?” (24/8/2016)
	“A solar system with 7 Earth-like planets was discovered” (22/2/2017)	“Seven planets right next to each other:”Not much chance for life”” (22/2/2017)
Mako	“The HPV vaccination is perfectly safe” (21/10/2016)	“”The vaccination doesn’t cause paralysis that same day”” (20/10/2016)

Four rare occasions in which an item on the same topic was published written by the website’s organic reporter and also by a scientist from the reporters’ program. Items addressed the same topics and were published more or less at the same time. These items differed in terms of the frames and angles the writers chose to take. Public engagement was higher with the items written by reporters on the first and last items, whereas the opposite was found for the two others.