Table 5.
Associations between groups a for participating in Challenges, Tournaments, and receiving and sending friend requests.
| Reference Category: SMC b Group | SMC b Group vs. Year Prior Group | |
|---|---|---|
| OR (95% CI) | p | |
| Participating in individual Challenges c (Reference category: no) |
0.43 (0.20, 0.91) | 0.03 |
| Participating in team Tournaments d (Reference category: no) |
3.90 (3.03, 5.04) | <0.001 |
| Receiving and accepting friend requests e (Reference category: no) |
1.09 (0.75, 1.58) | 0.67 |
| Sending friend requests e (Reference category: no) |
1.43 (0.93, 2.19) | 0.10 |
| Ever logging steps (Reference category: yes) |
2.86 (2.17, 3.76) | <0.001 |
Notes: a Groups examined: SMC group and Year prior to SMC group; b SMC = social media campaign; c adjusted for Tournaments; d adjusted for Challenges; e adjusted for Tournaments and Challenges.