. 2019 Dec 12;16(24):5076. doi: 10.3390/ijerph16245076

Table 6.

Means and differences between groups ^a,b in website usage, step counts, and steps entries.

Engagement Metric	SMC ^c Group	Year Prior to SMC Group	Between-Group Co-Efficient	p ^e
Engagement Metric	M (95% CI) ^d	M (95% CI) ^d	M (95% CI) ^d
Sessions ^f	16.27 (14.88, 17.67)	17.00 (14.88, 17.66)	0.73 (−1.11, 2.58)	0.44
Pages per session ^f	9.02 (8.69, 9.35)	9.31 (8.69, 9.35)	0.29 (−0.28, 0.86)	0.31
Daily step count ^g	9454.86 (9146.52, 9763.19)	10,008.37 (9384.92, 10,631.83)	553.52 (−143.58, 1250.62)	0.12
Total step entries	41.84 (38.87, 44.81)	40.07 (37.43, 42.71)	−1.77 (−5.61, 2.07)	0.37

Notes: ^a Groups examined: SMC group and Year prior to SMC group; ^b SMC group website usage, step counts and steps entries from 21 January to 31 December 2018, Year prior to SMC group website usage, step counts and steps entries from 21 January to 31 December 2017; ^c SMC = social media campaign; ^d M (95% CI) = mean (95% confidence interval); ^e Alpha 0.05; ^f model based on generalized linear regression using negative binomial family and identity link, adjusted for Challenges and Tournament counts; ^g model based on generalized linear regression using Poisson family and identity link, adjusted for Challenges and Tournament counts.