Table 3.

Example of a choice set.

Please evaluate the attributes of these products and indicate your choice carefully. If none of these products satisfies your preferences indicate ‘none of these products’.
	Product 1	Product 2	Product 3	None of these products
Origin	Produced in Puglia	Not specified	Produced in Puglia
Source of omega-3	No information	Omega-3 added to the milk	Omega-3 naturally present in the milk
Nutritional claim	No information	High in omega-3 and reduced in saturated fatty acids	High in omega-3
Health claim (Articles 13 and 14)	No information	Helps to reduce risk of cardiovascular diseases (Article 14).	Contributes to the maintenance of normal blood cholesterol levels (Article 13).
Price	+ 5%	+ 40%	+ 20%
Your choice	□	□	□	□