Table 8.

Comparison of WTP (willingness to pay) for mozzarella functional cheese attributes between SAFA and SANA models*.

	Classes	SAFA WTP (βattribute/βprice)		SANA WTP (βattribute/βprice)
Attribute Levels		Class B	Class D	Class E	Class F	Class H	Class I
Puglia		0.10	0.17	0.44	0.13	0.03	NS
No information		−0.05	−0.25	−0.46	−0.04	0.03	−0.02
Reduced fat		NS	NS	NS	NS	NS	NS
Rich in omega-3		0.05	NS	0.16	NS	NS	NS
Reduced fat+Rich in Omega-3		0.05	0.19	0.22	0.04	NS	0.04
No information		NS	NS	−0.34	−0.05	NS	−0.03
Article 13		0.04	0.24	0.12	NS	NS	0.02
Article 14		0.04	0.24	0.22	0.03	NS	NS
No information		NS	NS	−0.27	NS	NS	−0.03
Added directly to milk		0.03	NS	NS	NS	NS	NS
Naturally enriched		NS	0.24	0.28	NS	NS	0.02

* Values in EURO; NS = Not significant.