Table A2.
Maximum likelihood estimates of the full sample for consumer preferences towards functional mozzarella cheese.1.
| Classes | Full sample | |||||||
|---|---|---|---|---|---|---|---|---|
| Attributes | β A (27.8%) | β B (24.3 %) | β C (15.1 %) | β D (12%) | β E (9.2%) | β F (7.5%) | β G (4.1%) | |
| Origin: | 1.30 (10.83)*** |
1.35 (13.91)*** |
−0.15 (1.77) |
0.47 (4.53)** |
−0.21 (1.77) |
1.25 (5.22)** |
0.22 (0.96) |
|
| Puglia | ||||||||
| Nutrition claims (Article 8): | ||||||||
| Reduced fat | 0.02 (0.13) |
−0.17 (0.88) |
−0.14 (0.55) |
0.30 (1.14) |
0.18 (1.75) |
−0.74 (1.31) |
−2.69 (0.39) |
|
| Rich in omega-3 | 0.24 (2.38) ** |
0.23 (1.73.) |
0.20 (1.20) |
−0.35. (1.52) |
−0.59 (2.62)** |
−0.82. (1.71) |
1.82 (0.77) |
|
| Rich in omega-3 and reduced fat | 0.36 (2.96) ** |
0.54 (4.42) *** |
0.23 (1.74) |
1.20 (6.23)*** |
0.10 (0.50) |
0.28 (0.92) |
1.95 (0.84) |
|
| Health claims (Articles 13 & 14): | ||||||||
| Contributes to the maintenance of normal blood cholesterol levels (Article 13). |
0.09 (1.01) |
0.28 (2.10) |
0.05 (0.46) |
0.69 (3.72)*** |
−0.37 (2.40)** |
0.04 (0.16) |
−0.53 (1.30) |
|
| Helps to reduce cardiovascular diseases risk (Article 14). |
0.15 (1.41) |
0.40 (3.01)*** |
0.32 (2.75 ** |
0.52 (3.88)*** |
−0.04 (0.22) |
0.15 (0.46) |
0.73 (1.74.) |
|
| Information Source of omega-3: | ||||||||
| Omega-3 added to the milk | 0.06 (0.69) |
0.26 (2.58)** |
0.03 (0.33) |
0.18 (1.37) |
0.28 (1.67) |
0.59 (1.91) |
0.18 (0.53) |
|
| Omega-3 naturally present in the milk | 0.04 (0.34) |
−0.18 (1.24) |
0.54 (3.68)*** |
0.27 (1.51) |
−0.47 (2.33)** |
−0.05 (0.11) |
0.66 (1.48) |
|
| Price | −0.44 (3.14) *** |
−13.28. (12.48)*** |
−2.22 (5.20)*** |
−0.10 (0.23) |
0.94 (2.54)** |
−51.97 (6.29)*** |
−40.21 (5.27)*** |
|
| No buy | −0.85 (5.88) *** |
−1.79 (11.29)*** |
−1.66 (7.95)*** |
−4.28 (1.15) |
0.48 (4.16)*** |
−1.78 (4.62)*** |
−2.19 (1.75) |
|
| Intercept | 1.67 (2.16)** |
1.21 (2.60)** |
2.03 (2.97)** |
5.14 (1.67) |
0.66 (0.86) |
1.15. (1.60) |
−1.57 (0.78) |
|
| Covariates | ||||||||
| Italian geographic areas: | ||||||||
| Northern Italy | 0.06. (0.28) |
−0.21 (1.03) |
0.89 (3.34)*** |
2.06 (3.03)*** |
1.37 (3.86)*** |
0.17 (0.65) |
−0.23 (0.52) |
|
| Central Italy | −0.30 (1.41) |
−0.04 (0.22) |
0.06 (0.23) |
−0.16 (0.39.) |
0.21 (0.52) |
0.12 (0.46) |
0.10 (0.22) |
|
| Southern Italy | 0.24 (0.98) |
1.12 (0.96) |
−0.06 (2.40)** |
2.21 (5.21)*** |
−1.59 (2.68)** |
-0.29 (0.31) |
0.13 (0.27) |
|
| Stated attribute non-attendance: | ||||||||
| Origin | 1.47 (3.07)*** |
0.85 (2.91)** |
−0.79 (3.60)*** |
1.13 (1.88) |
−0.49 (1.98)* |
0.08 (0.27) |
−2.25 (5.06.) |
|
| Nutrition claims | 0.19 (0.59) |
−0.18 (0.56) |
0.02 (0.05) |
1.95 (1.13) |
−0.81 (2.29)** |
−0.76 (2.16)** |
−0.40 (0.92) |
|
| Health claims | −0.29 (0.87) |
−0.30 (0.93) |
−0.28 (0.85) |
2.56 (1.47) |
−0.99 (1.13) |
−0.43 (1.22) |
−0.88 (2.11)* |
|
| Source of omega-3 | −0.15 (0.49) |
−0.44 (1.51) |
−0.35 (1.06) |
1.63 (1.00) |
−0.62 (1.86) |
−0.83 (2.11)** |
0.76 (1.01) |
|
| Price | −1.04 (2.94)** |
0.68 (1.18) |
−0.37 (0.96) |
−0.92 (2.19)** |
0.10 (0.20) |
−0.61 (0.49) |
1.85 (0.96) |
|
1 In brackets z values: *** Significant at 0.001; ** Significant at 0.01; * Significant at 0.05.