Table A3.
WTP for mozzarella functional cheese attributes of the full sample (N = 601)*.
| WTP Full Sample (βattribute/βprice) | ||||
|---|---|---|---|---|
| Attribute Levels | Class A | Class B | Class C | Class F |
| Puglia | 2.95 | 1.35 | 1.25 | |
| No information | −1.41 | −0.05 | NS | 0.02 |
| Reduced fat | NS | NS | NS | NS |
| Rich in omega-3 | 0.55 | NS | NS | NS |
| RF and RO-3 | 0.82 | 0.04 | NS | NS |
| No information | −0.25 | −0.05 | −0.13 | NS |
| Article 13 | NS | 0.02 | NS | NS |
| Article 14 | NS | 0.03 | 0.11 | NS |
| No information | NS | NS | −0.20 | NS |
| Added directly to milk | NS | 0.02 | NS | NS |
| Naturally enriched | NS | NS | 0.18 | NS |
* Values in EURO; NS = Not significant.