TABLE 3—
Odds of Retail Violations in AVC–Corporate vs AVC–Franchise Convenience Stores: California, 2018
| Age-of-Sale Signage |
ID Requested |
Sold E-Cigarettes Illegally |
Content-Limited Advertising (Interior) Vaping Products |
Content-Limited Advertising (Interior) Conventional Tobacco |
||||||
| OR (95% CI) | AOR (95% CI) | OR (95% CI) | AOR (95% CI) | OR (95% CI) | AOR (95% CI) | OR (95% CI) | AOR (95% CI) | OR (95% CI) | AOR(95% CI) | |
| AVC–Corporate (Ref = franchise) | 0.32 (0.23, 0.46) | 0.16 (0.10, 0.25) | 0.44 (0.20, 0.95) | 0.29 (0.12, 0.71) | 0.51 (0.24, 1.09) | 0.37 (0.15, 0.88) | 1.58 (1.04, 2.39) | 1.47 (0.89, 2.42) | 1.59 (1.07, 2.38) | 1.89 (1.19, 3.02) |
| Store brand (Ref = Chevron) | ||||||||||
| 7-Eleven | 0.60 (0.38, 0.95) | 0.24 (0.13, 0.42) | 0.82 (0.29, 2.38) | 0.71 (0.23, 2.18) | 1.28 (0.49, 3.36) | 1.25 (0.44, 3.53) | 0.86 (0.50, 1.48) | 1.12 (0.60, 2.12) | 3.45 (1.80, 6.64) | 5.65 (2.76, 11.56) |
| Circle K | 1.53 (0.99, 2.37) | 1.40 (0.83, 2.36) | 1.46 (0.64, 3.38) | 3.18 (1.14, 8.83) | 1.44 (0.60, 3.43) | 3.05 (1.06, 8.79) | 0.85 (0.52, 1.40) | 1.28 (0.70, 2.36) | 1.44 (0.90, 2.31) | 1.77 (1.03, 3.04) |
| Quik Stop | 0.12 (0.04, 0.42) | 0.15 (0.04, 0.60) | 0.73 (0.09, 5.85) | 0.38 (0.04, 3.30) | 0.79 (0.10, 6.41) | 0.38 (0.04, 3.26) | 2.09 (0.87, 5.02) | 0.97 (0.35, 2.69) | …a | …a |
| Location near school (Ref = no) | 0.94 (0.59, 1.49) | 1.05 (0.60, 1.83) | 1.83 (0.78, 4.27) | 2.49 (0.97, 6.41) | 1.83 (0.78, 4.27) | 2.56 (1.00, 6.56) | 1.55 (0.92, 2.60) | 1.62 (0.89, 2.95) | 1.15 (0.67, 1.98) | 1.38 (0.76, 2.49) |
Note. AOR = adjusted odds ratio; AVC = assurance of voluntary compliance; CI = confidence interval; OR = odds ratio. Chevron is the referent group because it was the most common brand in the sample. To address nonrandom assignment of decoys and auditors to stores, adjusted models for ID checks and illegal sales controlled for decoy and adjusted models for marketing outcomes (age-of-sale signage and content-limited advertising) controlled for auditor. American Lung Association Tobacco Control Grade values for jurisdiction tobacco retailer licensing (A = 4, F = 0) did not improve the model fit and were not included as a control. Intercept estimates are not shown.
Quik Stop could not be included in the model because all of the Quik Stop stores studied had interior advertising with content that violated the AVC.