Figure 2.

Effects of the wait staff scent condition on the overall liking ratings of chicken meat items as a function of patron gender. Patrons were asked to evaluate chicken meat items under one of the three most likely scents of wait staff: no scent (control), congruent (smoky barbecue) scent, and fragrance (unisex perfume) scent applied to fabric aprons of wait staff. Overall likings of the chicken meat items selected were rated on 9-point scales ranging from 1 (dislike extremely) to 9 (like extremely), respectively. Individual bars and error bars represent mean ratings and standard errors of the means (SEM), respectively. Mean ratings with different letters within each category of patron gender represent a significant difference at p < 0.05.