Table 1.
Sensory Attributes | Wait Staff Scent Condition | Patron Gender | |||
---|---|---|---|---|---|
No Scent | Congruent Scent | Fragrance | Males | Females | |
Flavor intensity | 8.63 (± 3.52) |
8.40 (± 3.96) |
7.98 (± 3.57) |
8.12 (± 3.77) |
8.55 (± 3.58) |
Flavor JAR intensity | 2.80 (± 0.73) |
2.66 (± 0.80) |
2.66 (± 0.80) |
2.68 (± 0.81) |
2.73 (± 0.75) |