Table 5.
Descriptive statistics based on gender.
| Variable | Gender |
||
|---|---|---|---|
| Male | Female | ||
| Frequency of online shopping in a month | 1 x | 52% | 48% |
| 2 x | 10% | 42% | |
| >2 x | 8% | 13% | |
| Favourite online marketplace | Tokopedia | 23% | 8% |
| Lazada | 19% | 6% | |
| Bukalapak | 15% | 0% | |
| OLX | 2% | 0% | |
| Shopee | 4% | 58% | |
| Zalora | 0% | 6% | |
| Berrybenka | 0% | 4% | |
| Others | 8% | 19% | |
| Range of product price | <100000 | 6% | 21% |
| 100000–200000 | 17% | 46% | |
| 200001–300000 | 23% | 23% | |
| 300001–500000 | 10% | 10% | |
| 500001–1000000 | 10% | 2% | |
| >1000000 | 4% | 0% | |
| Product category | Accesories | 13% | 6% |
| Electronics | 29% | 4% | |
| Fashion | 19% | 63% | |
| Hobby | 8% | 6% | |
| Household needs | 2% | 0% | |
| Skincare | 0% | 19% | |
| Voucher | 0% | 4% | |