TABLE 1.
Influencers’ posting of alcoholposts.
| # Alcoholposts | # Influencers | % Influencers* | Examples influencers** | # Followers |
| 16 | 1 | 0.88 | Lterveld | 33,100 |
| 15 | 1 | 0.88 | Lilkleine | 1,600,000 |
| 13 | 2 | 1.77 | Koenkardashian; Leoalkemade | 137,000; 31,800 |
| 11 | 2 | 1.77 | Hollybrood; Dailyrebel | 181,000; 23,300 |
| 10 | 1 | 0.88 | Geraldine_kemper | 568,000 |
| 9 | 4 | 3.54 | Kajstypetjes; Sylvana; Alexx.mass | 513,000; 181,000; 124,000 |
| 8 | 2 | 1.77 | Monicageuze; Mariekeelsinga | 1,100,000; 279,000 |
| 7 | 1 | 0.88 | Phalerieau | 74,300 |
| 6 | 6 | 5.31 | Nicolettevandam1; Ninawarink; Koenweijland | 704,000; 391,000; 123,000 |
| 5 | 6 | 5.31 | Fredvanleer; Sophiemilzink; Claartjerose | 693,000; 436,000; 377,000 |
| 4 | 12 | 10.62 | Giel; Alibspec; beautygloss | 950,000; 749,000; 579,000 |
| 3 | 16 | 14.16 | Sneijder10official; Boef; K2im | 2,100,000; 1,200,000; 484,000 |
| 2 | 16 | 14.16 | Dee; Andrehazes; Nigeldejong | 1,300,000; 726,000; 520,000 |
| 1 | 43 | 38.05 | Nikkietutorials; Memphisdepay; Maxverstappen1 | 12,300,000; 7,000,000; 2,200,000 |
| 0 | 65 | - | Martingarrix; Doutzen; Romeestrijd | 16,500,000; 6,100,000; 5,500,000 |
*Percentage among influencers posting alcoholposts (N = 113). **The influencers with the highest number of followers within that category are shown.