Table 2.
Demographic and smoking characteristics of the full analytic sample (n = 3297) and subsample of users who were exposed to at least one NRT post by the 3-month follow-up (n = 639).
| Characteristic | Full sample (N = 3297) | Sub-Sample (N = 639) | NRT post exposure (subsample)a | Mean sentiment rating of NRT posts (subsample)a | ||
|---|---|---|---|---|---|---|
| Percent | Percent | Median (IQR) | p-valueb | Mean (SD) | p-valuec | |
| 100.0 | 100.0 | 3 (1.0, 5.0) | 5.4 (0.8) | |||
| Demographics | ||||||
| Age group, years | ||||||
| 18–24 | 10.6 | 7.4 | 3 (1.0, 4.0) | .345 | 5.3 (0.8) | .324 |
| 25–44 | 45.2 | 44.3 | 3 (1.0, 5.5) | 5.3 (0.8) | ||
| 45–64 | 40.0 | 44.8 | 3 (1, 5) | 5.4 (0.8) | ||
| 65 + | 4.2 | 3.6 | 3 (2, 7) | 5.5 (0.8) | ||
| Gender | ||||||
| Male | 37.8 | 31.8 | 3 (1, 4) | .088 | 5.4 (0.9) | .553 |
| Female | 62.2 | 68.2 | 3 (1, 6) | 5.4 (0.7) | ||
| Race | ||||||
| White | 80.1 | 82.9 | 3 (1, 6) | .167 | 5.4 (0.8) | .805 |
| Black or African American | 15.7 | 12.4 | 3 (1, 4) | 5.3 (0.8) | ||
| Asian | 1.3 | 1.1 | 3 (2, 3.5) | 5.6 (1.0) | ||
| Otherd | 2.9 | 3.6 | 2 (1, 4) | 5.3 (1.0) | ||
| Ethnicity | ||||||
| Hispanic or Latino | 5.1 | 4.2 | 2 (1, 3) | .007 | 5.4 (0.9) | .671 |
| Non-Hispanic | 94.9 | 95.8 | 3 (1, 5) | 5.4 (0.8) | ||
| Education | ||||||
| < High school degree | 3.9 | 4.1 | 3 (1, 4.75) | .234 | 5.6 (1.0) | .395 |
| High school degree or GED | 20.2 | 16.7 | 2 (1, 5) | 5.3 (0.7) | ||
| Some college (1–3 years) | 50.1 | 48.4 | 3 (2, 6) | 5.4 (0.8) | ||
| College graduate (≥ 4 years) | 25.8 | 30.8 | 3 (1, 5) | 5.4 (0.8) | ||
| Smoking variables | ||||||
| Cigarettes per day | ||||||
| ≤ 10 | 32.7 | 30.7 | 3 (1.8, 5.3) | .774 | 5.4 (0.7) | .173 |
| 11–20 | 49.2 | 51.0 | 3 (1, 5) | 5.4 (0.8) | ||
| 21 + | 18.2 | 18.3 | 3 (1, 5) | 5.3 (0.8) | ||
| Time to first cigarette | ||||||
| Within 5min | 37.8 | 40.5 | 3 (1, 5) | 5.3 (0.8) | ||
| 6–30 min | 39.6 | 38.7 | 3 (1.5, 6.5) | .280 | 5.4 (0.8) | .445 |
| 31–60min | 12.9 | 12.5 | 2 (2, 5) | 5.5 (0.8) | ||
| After 60 min | 9.8 | 8.3 | 3 (2, 5) | 5.3 (0.6) | ||
| Illness from smoking | ||||||
| Yes | 65.4 | 70.4 | 3 (1.3, 6) | .016 | 5.4 (0.8) | .765 |
| No | 34.6 | 29.6 | 2 (1, 4) | 5.4 (0.9) | ||
| Desire to quit | ||||||
| Not at all, a little, somewhat | 6.5 | 5.0 | 3 (1, 4.25) | .526 | 5.3 (0.8) | .927 |
| A lot | 32.2 | 30.8 | 3 (2, 5) | 5.4 (0.7) | ||
| Very much | 61.2 | 64.2 | 3 (1, 5) | 5.4 (0.8) | ||
| Confidence to quit | ||||||
| Not at all, a little | 20.2 | 21.3 | 3 (1.8, 4) | .768 | 5.4 (0.8) | .615 |
| Somewhat | 42.9 | 44.1 | 3 (1, 5) | 5.3 (0.7) | ||
| A lot, very much | 36.9 | 34.6 | 3 (1, 6) | 5.4 (0.9) | ||
| Intention to use NRT | ||||||
| No, definitely will not | 16.7 | 14.2 | 3 (1.5, 5.5) | .027 | 5.4 (0.9) | .158 |
| I probably will not | 30.3 | 30.7 | 2 (1, 5) | 5.5 (0.8) | ||
| I probably will | 34.5 | 36.6 | 3 (1, 5) | 5.3 (0.8) | ||
| Yes, I definitely will | 18.5 | 18.5 | 4 (2, 6) | 5.3 (0.8) | ||
a
Out of 2413 posts that were viewed by at least 1 user and confirmed as relevant by raters.
b
Obtained using Wilcoxon rank sum tests for binary variables and Kruskal-Wallis rank sum tests for multi-category variables.
c
Obtained using t-tests for binary variables and one-way ANOVA for multi-category variables.
d
American Indian, Alaska Native, Native Hawaiian or other Pacific Islander.