Table 3.
Population demographics targeted by the social network intervention. Overall, the audience targeted by our SNI had moderately lower household income, and more women were reached than men.
| Demographic characteristics | Values (n=1,174,583) | |
| Gender, n (%) |
|
|
|
|
Women | 939,666 (80.00) |
|
|
Men | 234,917 (20.00) |
| Age (women), n (%) |
|
|
|
|
18-24 | 58,729 (5.00) |
|
|
25-34 | 293,646 (25.00) |
|
|
35-44 | 293,646 (25.00) |
|
|
45-54 | 234,917 (20.00) |
|
|
55-64 | 176,187 (15.00) |
|
|
>65 | 58,729 (5.00) |
| Age (men), n (%) |
|
|
|
|
18-24 | 0 (0.00) |
|
|
25-34 | 411,104 (35.00) |
|
|
35-44 | 411,104 (35.00) |
|
|
45-54 | 411,104 (35.00) |
|
|
55-64 | 0 (0.00) |
|
|
>65 | 0 (0.00) |
| Household income (USD), n (%) |
|
|
|
|
30-40 | 117,458 (10.00) |
|
|
40-50 | 176,187 (15.00) |
|
|
50-75 | 411,104 (35.00) |
|
|
75-100 | 176,187 (15.00) |
|
|
100-125 | 117,458 (10.00) |
|
|
125-150 | 117,458 (10.00) |
|
|
150-250 | 117,458 (10.00) |
|
|
250-350 | 0 (0.00) |
|
|
350-500 | 0 (0.00) |
|
|
>500 | 0 (0.00) |
| Household ownership, n (%) |
|
|
|
|
Renter | 352,375 (30.00) |
|
|
Owner | 822,208 (70.00) |