Table 2.
Characteristics (state of residence, age, and time of day of click) for men who completed the eligibility survey by advertisement theme.
| Indicator | Advertisement type | Total (N=598) | |||||||
|
|
Tech (n=147) | Cancer (n=166) | Sexy (n=285) |
|
|||||
| State | |||||||||
|
|
Massachusetts | 22 (20.6) | 27 (25.2) | 58 (54.2) | 107 (17.9) | ||||
|
|
New York | 94 (27.7) | 95 (28.0) | 150 (44.3) | 339 (56.7) | ||||
|
|
Pennsylvania | 31 (20.4) | 44 (29.0) | 77 (50.7) | 152 (25.4) | ||||
| Age (years) | |||||||||
|
|
18-26 | 88 (25.0) | 100 (28.4) | 88 (25.0) | 352 (59.3) | ||||
|
|
27+ | 58 (24.0) | 64 (26.5) | 58 (24.0) | 242 (40.7) | ||||
| Time of day | |||||||||
|
|
AM | 71 (23.8) | 87 (29.1) | 141 (47.2) | 299 (50.0) | ||||
|
|
PM | 76 (25.4) | 79 (26.4) | 144 (48.2) | 299 (50.0) | ||||