Table 2.
Sex and age group distributions on the Facebook fan page and hospital website in 2018, according to Facebook Insights reports Google Analytics.
| Characteristics | Facebook fan page, n (%) | Website visits, n (%) | ||
|
|
Target audiences | Fans |
|
|
| Sex | ||||
|
|
Female | 227,989 (54.54) | 14,160 (60.50) | 778,992 (59.39) |
|
|
Male | 189,999 (45.46) | 9276 (39.50) | 532,613 (40.61) |
|
|
Total | 417,988 (100.00) | 23,436 (100.0) | 1,311,605 (100.00) |
| Age group (years) | ||||
|
|
13-17 | 1790 (0.43) | 166 (0.71) | —a |
|
|
18-24 | 41,699 (9.98) | 2062 (8.80) | 170,292 (13.20) |
|
|
25-34 | 100,582 (24.06) | 5479 (23.38) | 424,779 (32.93) |
|
|
35-44 | 99,324 (23.76) | 6441 (27.48) | 353,889 (27.43) |
|
|
45-54 | 70,072 (16.76) | 4675 (19.95) | 202,188 (15.67) |
|
|
55-64 | 71,287 (17.05) | 3218 (13.73) | 131,884 (10.22) |
|
|
≥65 | 33,234 (7.95) | 1395 (5.95) | 6956 (0.54) |
|
|
Total | 417,988 (100.00) | 23,436 (100.0) | 1,289,988 (100.0) |
aNot available.