Table 3.

Facebook Insights reports for posts made from 2016 to 2018.

Items	Year, n				Growth rate, %a			P value
	2016	2017	2018	2017		2018
Posts	461	595	566	29.1		22.8	.47
Videos	16	49	90	206		463	.04
Post likes	46,014	99,262	91,337	115.7		98.5	.42
Comment messages	1127	2931	4559	160.1		305.2	.02
Post sharing	1755	4783	4629	91.9		85.6	.36

^aGrowth rate is defined as the value of 2017 or 2018 minus that of 2016, and the result expressed as a percentage of 2016.