. 2020 Jan 1;12(1):120. doi: 10.3390/nu12010120

Table 5.

Heterogeneity of consumers’ WTP–Spain.

Claims	Marginal Willingness to Pay										p-Value
Claims	Women		Men		Young		Adults		Elderly		Women vs. Men	Young vs. Adult	Young vs. Elderly	Adult vs. Elderly
Low Fat	1.96	***	1.87	***	2.40	***	1.77	***	2.19	***	0.34	0.04	0.34	0.12
Moderate Fat	1.62	***	1.47	***	1.78	***	1.52	***	1.43	***	0.26	0.26	0.24	0.38
Local	1.62	***	1.58	***	2.07	***	1.52	***	1.48	***	0.41	0.04	0.07	0.44
Rest of the Country/National	1.25	***	1.45	***	1.64	***	1.36	***	0.96	***	0.10	0.14	0.02	0.04
Organic	1.03	***	1.13	***	1.12	***	1.00	***	1.45	***	0.28	0.34	0.17	0.04
Low GHG	0.80	***	1.12	***	1.52	***	0.80	***	1.21	***	0.06	0.02	0.24	0.10
Moderate GHG	1.26	***	1.17	***	1.65	***	1.13	***	1.39	***	0.25	0.01	0.18	0.09
Low Fat and Local	0.11		0.38	**	−0.12		0.28	**	0.28		0.10	0.14	0.19	0.49
Low Fat and Organic	0.24	**	0.30	**	0.27		0.37	***	−0.23		0.37	0.37	0.10	0.02
Low Fat and Low GHG	0.75	***	0.19		0.50		0.56	***	0.42		0.02	0.43	0.45	0.35
Moderate Fat and Local	0.34	**	0.46	***	0.19		0.45	***	0.51		0.31	0.25	0.25	0.43
Moderate Fat and Organic	0.31	**	0.10		0.27		0.30	***	−0.30		0.14	0.46	0.08	0.02
Moderate Fat and Low GHG	0.36	**	0.16		0.22		0.19		0.84	**	0.21	0.47	0.11	0.00

Note that (***) and (**) indicate that the corresponding value is statistically significant at (1%) and (5%) level, respectively. GHG stands for Greenhouse gas emissions.