Table 2.
The effect of package surface and package type on higher-level evaluations: Descriptions and test results.
| Independent Variable: Package Surface | ||||||
| Glossy | Matte | F | pP | |||
| M | SD | M | SD | |||
| Health | 4.08 | 0.97 | 4.74 | 0.81 | 24.22 | <0.001 |
| Quality | 5.09 | 0.96 | 5.99 | 0.79 | 46.18 | <0.001 |
| Expensive | 4.82 | 1.11 | 5.61 | 0.89 | 27.11 | <0.001 |
| Taste | 5.07 | 1.17 | 5.92 | 0.83 | 31.78 | <0.001 |
| Independent Variable: Package Type | ||||||
| Cylinder | Bag | |||||
| M | SD | M | SD | F | pP | |
| Health | 4.60 | 0.79 | 4.22 | 1.05 | 8.13 | 0.005 |
| Quality | 5.62 | 0.94 | 5.44 | 1.03 | 1.72 | 0.192 |
| Expensive | 5.42 | 0.98 | 5.01 | 1.14 | 7.29 | 0.008 |
| Taste | 5.75 | 0.86 | 5.24 | 1.24 | 11.32 | 0.001 |