Table 3.
Significant difference (p < 0.05) of panelists’ selection proportions for each attribute among the seven tea samples were determined by Cochran’s Q test. The pairwise post-hoc McNemar test (Bonferroni) was also performed, and the tea samples signed with different alphabet letters were significantly different in the frequencies of panelists’ selection for the attribute listed on the same row. Asterisks are marked on the attributes selected by more than 20% of respondents. BLC: Bi-Luo-Chun green tea, WSP: Wenshan Pouchong tea, HMT: High-mountain oolong tea, DDO: Dong Ding oolong tea, TGY: Iron Goddess oolong tea, BHO: Baihao oolong tea and SML: Yuchi Sun-Moon-Lake black tea. “High CP (cost-performance ratio) value” could be checked when consumers felt that the tea qualities were higher than the prices they speculated.