Table 1.
Descriptive statistics for logit model to estimate consumer purchase decisions.
| Variable | Description | Mean | Standard Deviation | Min | Max |
|---|---|---|---|---|---|
| Dependent Variables | |||||
| Y_binary | Whether participant purchased edible insects or not (yes = 1, no = 0) | 0.391 | 0.488 | 0 | 1 |
| Independent Variables | |||||
| Insect_phobia | =1 if participants choose afraid of insects as the primary reason for not buying edible insects, =0 otherwise | 0.588 | 0.493 | 0 | 1 |
| Disgust | =1 if participants choose Disgust as the primary reason for not buying edible insects, =0 otherwise | 0.205 | 0.404 | 0 | 1 |
| Knowledgelevel | =1 if participants have zero knowledge of edible insects, =2 if participants have a little knowledge, =3 if participants have some knowledge, and =4 if participants have lots of knowledge | 1.344 | 0.563 | 0 | 3 |
| Birthplace | =1 if participants were born in the northern part of China, =0 otherwise | 0.450 | 0.498 | 0 | 1 |
| Age | The age group of the participant | 2.733 | 1.489 | 1 | 6 |
| Householdincome | The household annual income level of each participant | 2.627 | 1.433 | 1 | 6 |
| Householdsize | The number of people living with the participant | 3.845 | 1.091 | 2 | 8 |
| Citydummy | =1 if the survey was collected in Nanjing located in the southern part of China, =0 if the survey was collected in Beijing | 0.653 | 0.476 | 0 | 1 |