Table 2.
Descriptive statistics for ordered logit model.
| Variable | Description | Mean | Standard Deviation | Min | Max |
|---|---|---|---|---|---|
| Dependent Variables | |||||
| Y_CF | =1 if participants have a low CF, =2 if participants have a medium CF, and =3 if participants have a high CF | 1.500 | 0.608 | 1 | 3 |
| Independent Variables | |||||
| Attributes | The number of benefits of eating edible insects that each participant identified | 1.956 | 1.376 | 0 | 10 |
| Function | The importance rating of each participant for the function factor when making purchase decisions | 4.706 | 1.564 | 1 | 6 |
| Safety | The importance rating of each participant for the safety factor when making purchase decisions | 5.490 | 1.129 | 1 | 6 |
| Insectshape | The importance rating of each participant for the shape of the insect factor when making purchase decisions | 3.397 | 1.802 | 1 | 6 |
| Flavor | The importance rating of each participant for the flavor factor when making purchase decisions | 4.765 | 1.520 | 1 | 6 |
| Brand | The importance rating of each participant for the brand factor when making purchase decisions | 3.098 | 1.759 | 1 | 6 |
| Preference _ kid | The preference level of participant’s kids for edible insects | 1.632 | 0.841 | 1 | 4 |
| Knowledgelevel | =0 if participants have zero knowledge of edible insects, =1 if participants have a little knowledge, =3 if participants have some knowledge, and =4 if participants have lots of knowledge | 1.539 | 0.573 | 0 | 3 |
| Age | The age group of the participant | 2.985 | 1.423 | 1 | 6 |
| Householdincome | The household income level of each participant | 2.877 | 1.435 | 1 | 6 |
| Householdsize | The number of people in the household | 4.044 | 1.188 | 2 | 8 |
| Citydummy | =1 if the survey was collected in Nanjing, =0 if the survey was collected in Beijing | 0.740 | 0.440 | 0 | 1 |