Figure 3.

Heatmaps of colour–emotion associations with (a) colour terms, (b) colour patches, and (c) the difference in colour–emotion associations between colour patches and colour terms. (a and b) Redder cells symbolise higher proportions of participants endorsing colour–emotion associations. (c) Redder cells symbolise higher proportions of participants endorsing colour–emotion associations with colour patches; bluer cells symbolise higher proportions of participants endorsing colour–emotion associations with colour terms; dark cell borders indicate statistically significant differences (see black).