Table 1.

Demographic characteristics of survey sample pre- and post-campaign.

	Pre-campaign (June 2016; n = 1011)		Post-campaign (Sept 2016; n = 1013)
	N	%	N	%
Gender
Male	438	43.3	475	46.9
Female	573	56.7	538	53.1
Age
16–24	127	12.6	89	8.8
25–34	154	15.2	168	16.6
35–44	130	12.9	141	13.9
45–54	174	17.2	153	15.1
55–64	138	13.7	157	15.5
65 and over	288	28.5	305	30.1
Social group (SES)
AB (most affluent)	144	14.2	176	17.4
C1	315	31.2	291	28.7
C2	194	19.2	188	18.6
DE (most deprived)	358	35.4	356	35.2
Area of residence
Cardiff/South East Wales	265	26.2	268	26.5
Mid/West Wales	162	16.0	166	16.4
North Wales	208	20.6	230	22.7
Valleys	174	17.2	181	17.9
West/South Wales	202	20.0	168	16.6
Children in household
Yes	323	31.9	344	34
No	688	68.1	669	66