Table 2.

Public awareness and barriers to help seeking pre- and post-campaign survey results.

Survey question	Pre-campaign (June 2016; n = 1011)	Post-campaign (Sept 2016; n = 1013)	% change	p-value
Symptom recall
Cough/coughing	27.5%	40.8%	13.3%	<0.001
Persistent/ long lasting/ bad cough	14.2%	15.4%	1.2%	0.26
Shortness of breath/ bad chest/difficulty breathing	29.7%	37.2%	7.5%	<0.001
Coughing up blood/ blood in mouth or mucus	22.5%	18.1%	−4.4%	0.05
Do not know/none	31.4%	19.7%	−11.7%	<0.001
Symptom recognition
A cough for three weeks or more that does not go away	82.2%	86.6%	4.4%	<0.001
Breathlessness	83.6%	85.9%	2.3%	0.39
Coughing up blood	95.5%	93.3%	−2.2%	0.02
A persistent pain in your chest or shoulder	68.9%	67.2%	−1.7%	0.18
Losing weight for no obvious reason	78.5%	74.7%	−3.8%	0.02
A cough that has got worse or changes	87.1%	88.9%	1.8%	0.32
Recognition of three-week cough by social group
ABC1 (most affluent)	80.5%	83.9%	3.4%	0.16
C2DE (most deprived)	86.3%	87.2%	0.9%	0.02
Worry about wasting GP time
ABC1 (most affluent)	47.9%	46.3%	−1.6%	0.33
C2DE (most deprived)	50.1%	40.1%	−10.0%	<0.001
Total	49.2%	42.8%	−6.4%	<0.001

Results in bold indicate a statistically significant change between 2015 and 2016