Table 2.

Constructs and items.

Constructs	Items	Sources
Environmental consciousness	The balance of nature is very delicate and can be easily upset. I have switched products for ecological reasons. When I have a choice between two equal products. I purchase the one less harmful to other people and the environment.	[17]
Perceived food quality	There is a high likelihood that organic food bought at this store will be of extremely high quality. When shopping at this store, I expect to see high quality organic food. Overall, this store sells high quality organic food.	[40]
Price sensitivity	It is acceptable to pay more for organic food than conventional food. I am willing to spend extra money in order to buy organic food.	[36]
Organic food purchase intention	I am willing to buy organic food while shopping. I will make an effort to buy organic food in the near future. I intend to buy organic products because they are more environmentally friendly.	[17]