Table 3.

Means, standard deviations, and Pearson correlations.

Variable	Mean	S.D.	1	2	3	4
1. Environmental consciousness	5.64	1.00	0.78
2. Perceived food quality	5.41	0.97	0.36 **	0.77
3. Price sensitivity	5.11	1.02	0.31 **	0.30 **	0.72
4. Organic food purchase intention	5.48	0.96	0.45 **	0.47 **	0.42 **	0.86

Note: n = 518, ** p < 0.01, diagonal values are square roots of average variance extracted (AVE).