Table 4.

Confirmatory factor analysis results.

Constructs	Items	Loadings	CR	AVE	√AVE	Cronbach’s α
Environmental consciousness	ENC1	0.76	0.83	0.61	0.78	0.82
	ENC2	0.85
	ENC3	0.74
Perceived food quality	PFQ1	0.66	0.74	0.59	0.77	0.75
	PFQ2	0.87
	PFQ3	0.73
Price sensitivity	PRP1	0.82	0.76	0.52	0.72	0.70
	PRP2	0.60
Organic food purchase intention	OFP1	0.88	0.90	0.74	0.86	0.90
	OFP2	0.85
	OFP3	0.87

Note: n = 518. CR = composite reliability, AVE = average variance extracted, √AVE = square root of AVE.