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. 2020 Jan 29;17(3):850. doi: 10.3390/ijerph17030850

Table 6.

Results of the moderated mediation path analysis.

Moderator Environmental Consciousness (X) → Perceived Food Quality (M) → Organic Food Purchase Intention (Y)
Stage Effect
First (PXM) Second (PMY) Direct Effects (PXY) Indirect Effects (PXMPMY) Total Effects (PXY + PXMPMY)
Low-price sensitivity 0.313 *** 0.325 *** 0.411 *** 0.102 *** 0.513 ***
High-price sensitivity 0.297 *** 0.254 ** 0.394 *** 0.075 *** 0.469 ***
Differences 0.016 *** 0.071 *** 0.017 * 0.027 ** 0.044 **

Note: n = 518, * p < 0.05, ** p < 0.01, *** p < 0.001; PXM: path from independent variable to mediator; PMY: path from mediator to dependent variable; PXY: path from independent variable to dependent variable.