Table 2.
Mean scores within each cluster.
Source: Eurobarometer 84.2 (October 2015), weighted data, N = 4404
| Euro 28 | Digitally immersed communicators | Asynchronous Communicators | Phone enjoyers |
|---|---|---|---|
| Communication activity | |||
| Landline phone calls | 4.05 | 5.24 | 4.27 |
| Mobile phone calls | 6.67 | 5.75 | 5.10 |
| Send or receive SMS | 5.66 | 4.42 | 2.18 |
| Instant messaging | 4.70 | 1.46 | 1.14 |
| Internet phone calls | 3.10 | 1.56 | 1.14 |
| Send e-mails | 5.74 | 4.70 | 1.17 |
| Online social media posting | 3.48 | 1.40 | 1.06 |
| Paid Internet services used | |||
| Music | 0.11 | 0.03 | 0.00 |
| Movies/documentaries | 0.09 | 0.04 | 0.02 |
| Digital books/newspapers | 0.15 | 0.07 | 0.01 |
| Sport events | 0.08 | 0.04 | 0.02 |
| Phone calls | 0.08 | 0.02 | 0.01 |
| Cloud content storing | 0.11 | 0.04 | 0.00 |
| Internet use frequency | |||
| At home | 5.73 | 5.61 | 2.29 |
| At place of work | 1.99 | 1.45 | 1.04 |
| Somewhere else | 2.20 | 1.40 | 1.04 |