Table 1.
Race- and sports-betting advertisements and inducements measured and frequency in sample
| Description | Abbreviation |
|---|---|
| Advertisements | |
| Betting brands promoted during live and televised (race/sports) events (e.g., logos and signage) | Brands during events |
| Commentary promoting betting or betting odds during live and televised (racing/sports) events | Commentary during events |
| Betting/odds related discussions in (race/sports) entertainment shows [e.g., (The Good Oil/The Footy Show)] | Discussions in sports shows |
| TV advertisements for betting brands | TV advertisements |
| Radio or print advertisements for betting brands | Radio or print advertisements |
| Advertisements on (race/sports) betting websites or apps (e.g., promoting particular bets) | Advertisements on betting websites/apps |
| (Race/sports) betting advertisements on unrelated websites or apps | Advertisements on unrelated websites/apps |
| Personal e-mails, text messages, or phone calls from (race/sports) betting companies | Direct messages |
| Social media posts by (race/sports) betting companies (e.g., on Facebook, Twitter, etc.) | Social media posts |
| Inducements | |
| Sign-up bonus (to open a betting account) | Sign-up bonus |
| Refer-a-friend offer | Refer-a-friend offer |
| Click-to-call bonus (for using this technology to place in-play bet) | Click-to-call bonus |
| Mobile-betting bonus (for betting via mobile phone or tablet) | Mobile-betting bonus |
| Multibet offer (bonus bet, refund, or cash if multibet fails by one leg) | Multibet offer |
| Stake-back offer (some money back if bet does not win) | Stake-back offer |
| Match your stake or deposit (with bonus bets) | Match your stake/deposit |
| Better odds or winnings for certain combined bets | Better odds or winnings |
| Happy hours with better odds or winnings | Happy hours |
| Cash out early on a multibet | Cash out early on multibet |
| Rewards program run by betting companies | Rewards program |