Table 2.
Prevalence of exposure to advertisements and inducements for race and sports bettors in the EMA data set
| Race bettors (N. obs. = 3,592) | Sports bettors (N. obs. = 3,231) | |||||
|---|---|---|---|---|---|---|
| Never (%) | Few (%) | Often (%) | Never (%) | Few (%) | Often (%) | |
| Advertisements | ||||||
| Brands during events | 37.33 | 43.88 | 18.79 | 33.61 | 45.93 | 20.46 |
| Commentary during events | 47.66 | 37.67 | 14.67 | 49.80 | 37.64 | 12.57 |
| Discussions in sports shows | 65.06 | 26.20 | 8.74 | 57.47 | 31.94 | 10.58 |
| TV advertisements | 32.24 | 49.11 | 18.65 | 31.14 | 46.49 | 22.38 |
| Radio or print advertisements | 47.94 | 40.67 | 11.39 | 54.75 | 34.73 | 10.52 |
| Advertisements on betting websites/apps | 41.56 | 43.51 | 14.92 | 39.83 | 45.50 | 14.67 |
| Advertisements on unrelated websites/apps | 58.44 | 33.05 | 8.52 | 57.04 | 34.66 | 8.29 |
| Direct messages | 41.87 | 46.99 | 11.14 | 44.63 | 45.19 | 10.18 |
| Social media posts | 56.96 | 31.93 | 11.11 | 55.00 | 32.68 | 12.32 |
| Inducements | ||||||
| Sign-up bonus | 54.37 | 37.17 | 8.46 | 59.80 | 33.61 | 6.59 |
| Refer-a-friend offer | 80.68 | 16.90 | 2.42 | 81.00 | 15.94 | 3.06 |
| Click-to-call bonus | 84.38 | 13.06 | 2.56 | 84.52 | 11.79 | 3.68 |
| Mobile-betting bonus | 74.47 | 20.46 | 5.07 | 77.28 | 17.92 | 4.80 |
| Multibet offer | 46.88 | 40.76 | 12.36 | 40.27 | 44.41 | 15.32 |
| Stake-back offer | 41.82 | 42.68 | 15.51 | 43.42 | 41.01 | 15.57 |
| Match your stake/deposit | 48.69 | 40.31 | 11.00 | 53.95 | 34.91 | 11.14 |
| Better odds or winnings | 64.06 | 28.59 | 7.35 | 65.52 | 27.86 | 6.62 |
| Happy hours | 87.17 | 10.80 | 2.03 | 87.77 | 9.04 | 3.19 |
| Cash out early on multibet | 53.42 | 36.69 | 9.88 | 54.69 | 34.60 | 10.71 |
| Rewards program | 54.93 | 35.58 | 9.49 | 59.05 | 31.60 | 9.35 |
Note. EMA: ecological momentary assessment.