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. 2020 Jan 21;10(1):e032459. doi: 10.1136/bmjopen-2019-032459

Table 2.

Factors associated with the uptake of the campaign message, according to HIV risk status, Break the Chains (BTC), Switzerland, March to May 2015, postcampaign survey (among respondents who reported having heard of the campaign: n=402/688)

All respondents Risk reduction in April until tested* Risk reduction in April until tested
n=402 Column % Yes, n=251 No, n=151 OR 95% CI P value from LR test aOR 95% CI P value from LR test
N Column% N Column%
BTC target group <0.001 <0.001
 MSMwr 199 49.5 95 37.9 104 68.9 0.28 0.18 to 0.42 0.24 0.14 to 0.42
 MSMnr 203 50.5 156 62.1 47 31.3 Ref.
Felt personally concerned by BTC 0.005 0.066
 Yes 152 37.8 109 43.4 43 28.5 1.84 1.19 to 2.84 1.70 0.96 to 3.00
 No 245 61.0 142 56.6 103 68.2 Ref. Ref.
 No response 5 1.2 0 0.0 5 3.3
Understand the message of BTC 0.011 0.224
 Yes 263 65.4 176 70.1 87 57.6 1.73 1.13 to 2.63 1.42 0.81 to 2.51
 No 139 34.6 75 29.9 64 42.4 Ref. Ref.
Participation in previous BTC campaign <0.001 0.002
 Yes 123 30.6 96 38.3 27 17.9 2.84 1.75 to 4.63 2.62 1.41 to 4.85
 No 279 69.4 155 61.8 124 82.1 Ref. Ref.
Age 0.508 0.270
 <25 year. 19 4.7 13 5.2 6 4.0 1.55 0.55 to 4.34 2.76 0.75 to 10.12
 25–49 year. 215 53.5 137 54.6 78 51.7 1.26 0.80 to 1.97 1.06 0.59 to 1.90
 ≥50 year. 127 31.6 74 29.5 53 35.1 Ref. Ref.
 No response 41 10.2 27 10.8 14 9.3
University degree 0.011 0.053
 Yes 250 62.2 168 66.9 82 54.3 1.72 1.13 to 2.61 1.74 0.99 to 3.06
 No 149 37.1 81 32.3 68 45.0 Ref. Ref.
 No response 3 0.8 2 0.8 1 0.7
Live in area with >100 000 inhabitants 0.416 0.587
 Yes 165 41.0 107 42.6 58 38.4 1.19 0.79 to 1.79 1.17 0.67 to 2.03
 No 235 58.5 143 57.0 92 60.9 Ref. Ref.
 No response 2 0.5 1 0.4 1 0.7
Community connectedness 0.017 0.475
 Mean 2.47 2.54 2.36
 Score 1–2.5 195 54.5 110 49.6 85 62.5 Ref. Ref.
 Score 2.6–4 163 45.5 112 50.5 51 37.5 1.70 1.10 to 2.62 1.23 0.70 to 2.14
Regularly visit sex-on-premises venues† 0.009 0.032
 Yes (frequently) 66 16.4 31 12.4 35 23.2 0.50 0.29 to 0.84 0.46 0.22 to 0.94
 No (sometimes/never) 324 80.6 213 84.9 111 73.5 Ref. Ref.
 No response 12 3.0 7 2.8 5 3.3
Frequent use of the internet for sexual encounters† <0.001 0.024
 Yes (frequently) 178 44.3 88 35.1 90 59.6 0.36 0.24 to 0.55 0.52 0.30 to 0.92
 No (sometimes/never) 221 55.0 161 64.1 60 39.7 Ref. Ref.
 No response 3 0.8 2 0.8 1 0.7

*Respondents were categorised as having adopted an risk reduction strategy if they reported ‘always’ to either of two questions asking whether they had followed one of the two strategies promoted by the campaign (ie, followed safer sex practices (151 respondents), or a risk reduction strategy adapted to their personal situation (232 respondents)). Other answer categories were ‘sometimes’, ‘never’ and ‘no answer’. (For exact question wording, see online supplementary table S2.)

†In the last 12 months.

aOR, adjusted OR, adjusted for all variables in the table; LR, likelihood ratio; MSM, men who have sex with men; MSMnr, MSM with no HIV risk; MSMwr, MSM with HIV risk; Ref., reference category.