Table 1.
Descriptive statistics for reported engagement with fitspiration among fitstagramers (n = 65, women = 57, men = 21).
| Length of Time Operating an Account |
All (n, %) | Women (n, %) | Men (n, %) |
|---|---|---|---|
| Less than 1 year | 12 (18%) | 9 (16%) | 3 (14%) |
| 1–2 years | 26 (40%) | 19 (33%) | 7 (33%) |
| 3–5 years | 17 (26%) | 11 (19%) | 6 (29%) |
| More than 5 years | 3 (5%) | 3 (5%) | 0 (0%) |
| Frequency of Posts | All (n, %) | Women (n, %) | Men (n, %) |
| Less than 1 per month | 2 (3%) | 2 (5%) | 0 (0%) |
| Monthly | 3 (5%) | 2 (5%) | 1 (6%) |
| Weekly | 6 (10%) | 3 (7%) | 3 (19%) |
| 2–6 times per week | 18 (32%) | 13 (31%) | 5 (31%) |
| Daily | 19 (33%) | 12 (28%) | 7 (44%) |
| Multiple times per day | 10 (17%) | 10 (24%) | 0 (0%) |
| Reasons for Posting | All (n, %) | Women (n, %) | Men (n, %) |
| To show people what I am up to | 31 (48%) | 25 (44%) | 6 (29%) |
| To inspire others | 50 (77%) | 37 (65%) | 13 (62%) |
| To gain recognition for what I am doing | 17 (26%) | 14 (24%) | 3 (14%) |
| To invite others to share | 15 (23%) | 11 (19%) | 4 (19%) |
| Just for fun | 29 (45%) | 25 (44%) | 4 (19%) |
| To motivate myself and keep myself accountable | 45 (69%) | 35 (61%) | 10 (48%) |
| To get tips and feedback from others | 19 (29%) | 15 (26%) | 4 (19%) |
| Typical Response to Fitspiration Posts |
All (n, %) | Women (n, %) | Men (n, %) |
| Negative all of the time | 22 (39%) | 14 (33%) | 8 (57%) |
| Negative most of the time | 30 (54%) | 24 (57%) | 6 (43%) |
| Equally positive and negative | 4 (7%) | 4 (10%) | 0 (0%) |
| Positive most of the time | 0 (0%) | 0 (0%) | 0 (0%) |
| Positive all of the time | 0 (0%) | 0 (0%) | 0 (0%) |