Table 3.
Model characteristics | Model 1 | Model 2 | Model 3 | Final model |
---|---|---|---|---|
Number of clusters/segments | 2 | 3 | 2 | 2 |
Silhouette measure of cohesion and separation | 0.1 (poor) | 0.0 (poor) | 0.5 (good) | 0.8 (good) |
Predictor importance of variables | ||||
Texting/emailing/social media | 1.00 | 1.00 | 1.00 | 1.00 |
Other internet use | 0.50 | 0.49 | 0.46 | 0.39 |
Other physical activity | 0.03 | 0.03 | 0.01 | – |
Shopping | 0.15 | 0.01 | – | – |
Reading for leisure | 0.13 | 0.01 | – | – |
TV/movies | 0.04 | 0.01 | – | – |
Music for leisure | 0.04 | – | – | – |
Electronic gaming | 0.04 | – | – | – |
Homework/study | 0.01 | – | – | – |
School lessons | 0.01 | – | – | – |
Sleeping/napping | 0.00 | – | – | – |
Daily living activities | 0.00 | – | – | – |
Verbal communication | 0.00 | – | – | – |
a.Models were conducted iteratively until segments differed significantly in all input variables. Non-significant variables were excluded from subsequent models.