Table 1. Breakdown of ‘Positive’ comments from the Cytosponge™ video on Facebook.
| Themes | Frequency (n) | Percent (%) |
|---|---|---|
| Favourable comment | 235 | 44.8 |
| Innovative or technological advancement | 91 | 17.3 |
| Willingness to have or enquiring about availability | 63 | 12.0 |
| Early detection/cancer prevention or potential to save lives | 45 | 8.6 |
| Less discomfort or more favourable than endoscopy | 34 | 6.5 |
| Simplicity or ease of use | 15 | 2.9 |
| Family or personal history of EAC | 15 | 2.9 |
| Less invasive than endoscopy | 12 | 2.3 |
| Cost-effective compared to endoscopy | 7 | 1.3 |
| Applicability to other medical conditions | 6 | 1.1 |
| Miscellaneous | 2 | 0.4 |
| Total | 525 | 100.0 |
EAC; esophageal adenocarcinoma