Table 3. Breakdown of ‘Questions’ from the Cytosponge™ video on Facebook.

Themes	Frequency (n)	Percent (%)
What is the Cytosponge™ used for?	12	16.9
What if the string breaks?	12	16.9
Where can I get it?	11	15.5
What are the risks or side effects?	10	14.1
Is it effective?	7	9.9
How much does it cost?	6	8.5
What other condition can we use this for?	5	7.0
What is the sponge and the capsule made of?	4	5.6
Is it safe?	2	2.8
How does the string come back up?	1	1.4
How long does the procedure last?	1	1.4
Total	71	100.0