Table 2.
Millennial (N = 510) | Generation X (N = 621) | Baby Boomer (N = 142) | ||
---|---|---|---|---|
M (SD) | M (SD) | M (SD) | ||
Connections | Unilateral** (n = 33,441) | 16.16 (36.77) | 33.90 (99.79) | 29.18 (55.67) |
Bilateral ** (n = 13,837) | 7.11 (18.00) | 13.85 (35.20) | 11.36 (31.66) | |
Alumni Groups (n = 458) | 0.33 (1.32) | 0.34 (0.82) | 0.56 (1.74) | |
Platform Activity | Posts** (n = 120,435) | 47.10 (142.82) | 121.74 (334.04) | 146.57 (420.61) |
Comments** (n = 507,631) | 135.07 (561.57) | 503.59 (1707.89) | 887.44 (3006.20) | |
Check-Ins** (n = 12,964) | 5.41 (14.05) | 12.73 (27.32) | 16.16 (35.55) | |
Check-In Triggers (n = 208) | 0.16 (0.85) | 0.13 (0.62) | 0.33 (2.33) | |
Chats (n = 593,082) | 431.49 (1836.14) | 523.84 (2611.06) | 336.04 (1022.02) | |
Burning Desire (n = 95) | 0.11 (0.67) | 0.05 (0.27) | 0.08 (0.39) | |
Likes** (n = 1,617,124) | 476.28 (1922.96) | 1711.52 (5839.90) | 2192.70 (7022.33) |
Analysis of Variance omnibus test results significant at the < .001 level