Table 3.
Foods subject to marketing restrictions based on nutrient thresholds
| Nutrient threshold triggering marketing restriction | Regulation implementation phase | ||
|---|---|---|---|
| First phase (27 June 2016) |
Second phase (27 June 2018) |
Third phase (27 June 2019) |
|
| Solid foods per 100 g | |||
| Energy (kJ) | 1464 | 1255 | 1151 |
| Energy (kcal) | 350 | 300 | 275 |
| Saturated fats (g) | 6 | 5 | 4 |
| Sugars (g) | 22·5 | 15 | 10 |
| Sodium (mg) | 800 | 500 | 400 |
| Liquids per 100 ml | |||
| Energy (kJ) | 418 | 335 | 293 |
| Energy (kcal) | 100 | 80 | 70 |
| Saturated fats (g) | 3 | 3 | 3 |
| Sugars (g) | 6 | 5 | 5 |
| Sodium (mg) | 100 | 100 | 100 |
Thresholds apply to foods with one or more added ingredients that increase the natural content of the target nutrients. Foods without additions (e.g. 100 % fruit juice with no added sugar, milk with no added flavouring) are not subject to these thresholds. Thresholds apply to the use of package warning labels only for foods packaged at the time of sale. For marketing restrictions, thresholds apply to packaged and unpackaged foods. The present study examines the first phase of implementation only.