Table I.

Examples of questions asked when assessing value

Question	Application
Is there a cost gap in the current solution landscape?	Less costly solutions that provide the same outcome add value
What effect on patients would a given solution provide?	An incremental increase in cost that at the same time is associated with meaningful improvement in patient outcome may be justified and worthwhile
How large is the potential market?	A need may not be a viable business if the potential revenue is too small