Skip to main content
. 2020 Feb 21;(Suppl 19):13–25. doi: 10.15288/jsads.2020.s19.13

Table 1.

Share of global market volume of the 10 leading multinational producers of alcoholic beverages, by category

graphic file with name jsads.2020.s19.13tbl1.jpg

Global market share
Corporation Headquarters 1979–1980 2017
Beer (Cavanagh & Clairmonte, 1985; Euromonitor International, 2018)
 AB Inbev Belgium 6.5% (AB)a 26.8%
 Heineken Netherlands 2.8% 10.9%
 China Resources Holdings Ltd. China b 6.1%
 Carlsberg Breweries A/S Denmark b 6.0%
 Molson Coors Brewing Co. United States .8% (Molson), 1.9% (Coors) 4.8%
 Tsingtao Brewery Col. Ltd. China b 4.1%
 Asahi Group Holdings Ltd. Japan b 3.2%
 Beijing Yanjing Beer Group Corp. China b 2.4%
 Kirin Holdings Co. Ltd. Japan 3.1% 1.4%
 Diageo United Kingdom 0.9% (Grand Metropolitan) 1.3%
Total market share of top 10 27.99% 67.0%
Headquarters 2006 2016
Distilled spirits (M. Shanken Communications, 2007, 2017a)
 Diageo United Kingdom 10.8% 20.0%
 Pernod Ricard France 8.3% 9.7%
 Beam Suntory Japan 3.7% (Beam only) 4.9%
 Bacardi Ltd. Bermuda 3.7% 2.9%
 Allied Blenders and Distillers India b 2.8%
 Gruppo Campari Italy 1.7% 2.2%
 Sazerac Co. Inc. United States b 2.2%
 Brown-Forman Beverages Worldwide United States 1.8% 2.0%
 Roust Russia b 2.0%
 Group La Martiniquaise France b 1.9%
Total market share of top 10 42.3% 50.5%
Headquarters 2006 2016
Wine (Euromonitor International, 2018)
 E& J Gallo Winery United States 2.5% 3.10%
 Constellation Brands United States 2.0% 1.50%
 Treasury Wine Estates Australia 1.4% 1.40%
 The Wine Group United States 1.5% 1.30%
 Castel Groupe France 1.1% 1.20%
 Vina Concha y Toro Chile 0.9% 1.10%
 Accolade Wines Ltd. Australia 1.2% 1.10%
 Pernod Ricard Groupe France 1.0% 0.90%
 Grupo Penaflor SA Argentina 0.9% 0.90%
 FeCoVItA Coop Ltda Argentina 1.0% 0.80%
Total market share of top 10 13.50% 13.30%
a

Parentheses indicate rank of predecessor companies when applicable;

b

indicates the company was not listed among the leading producers in that category in that year.