Table 3.
Average annual spending for the 50 largest-spending alcohol brands in the United States, 2013–2017 (2019 © The Nielsen Company, New York, NY, data from 2013–2017 used under license, all rights reserved)
Rank | Brand name | Parent company | Average spending 2013–2017 ($000s) |
1 | Bud Light Beer | AB Inbev | $260,515 |
2 | Coors Light Beer | MolsonCoors Co. | $147,611 |
3 | Miller Lite Beer | MolsonCoors Co. | $135,458 |
4 | Corona Extra Beer | Constellation Brands Inc. | $117,767 |
5 | Budweiser Beer | AB Inbev | $102,281 |
6 | Michelob Ultra Beer | AB Inbev | $86,568 |
7 | Heineken Beer | L’Arche Green NV (Heineken) | $77,284 |
8 | Modelo Especial Beer | Constellation Brands Inc. | $53,133 |
9 | Stella Artois Beer | AB Inbev | $40,406 |
10 | Coors Beer | MolsonCoors Co. | $26,716 |
11 | Dos Equis Beer | L’Arche Green NV (Heineken) | $26,245 |
12 | Redds Apple Ale Beer | MolsonCoors Co. | $24,992 |
13 | Jim Beam Bourbon Whiskey | Beam Suntory Inc. | $20,494 |
14 | Bacardi Rum | Bacardi Ltd. | $19,025 |
15 | Corona Light Beer | Constellation Brands Inc. | $16,720 |
16 | Blue Moon Beer | MolsonCoors Co. | $16,369 |
17 | Grey Goose Vodka | Bacardi Ltd. | $16,351 |
18 | Samuel Adams Beer | Boston Beer Co. | $14,713 |
19 | Jack Daniels Bourbon Whiskey | Brown-Forman Co. Inc. | $14,334 |
20 | Tecate Light Beer | L’Arche Green NV (Heineken) | $12,441 |
21 | Samuel Adams Beer Boston Lager | Boston Beer Co. | $12,355 |
22 | Heineken Light Beer | L’Arche Green NV (Heineken) | $12,027 |
23 | Anheuser-Busch Beer | AB Inbev | $12,007 |
24 | Victoria Beer | Constellation Brands | $11,178 |
25 | Angry Orchard Beverages—Alcoholic Hard Cider | Boston Beer Co. | $10,615 |
26 | Patron Silver Tequila | Bacardi Ltd. | $10,279 |
27 | Leinenkugels Summer Shandy Beer | MolsonCoors Co. | $9,643 |
28 | Miller High Life Beer | MolsonCoors Co. | $9,242 |
29 | Crown Royal Canadian Whiskey | Diageo | $9,112 |
30 | Hennessy Brandy—Cognac | Moet Hennessy USA Inc. (LVMH) | $8,804 |
31 | Captain Morgan Rum | Diageo | $8,683 |
32 | Johnnie Walker Scotch Whisky | Diageo | $8,652 |
33 | Guinness Beer | Diageo | $7,768 |
34 | Bud Light Beverages—Alcoholic Lime/Lime-A-Rita | AB Inbev | $7,706 |
35 | Coors Banquet Beer | MolsonCoors Co. | $7,647 |
36 | Budweiser Black Crown Beer | AnheuserBusch Inbev SA/NV | $7,571 |
37 | Blue Moon Belgian White Beer Ale | MolsonCoors Co. | $7,323 |
38 | Montejo Beer | AB Inbev | $7,318 |
39 | Bud Light Beer Platinum | AB Inbev | $7,221 |
40 | Busch Beer | AB Inbev | $7,129 |
41 | 1800 Silver Tequila | Proximo Spirits Inc. | $6,892 |
42 | Titos Vodka | Fifth Generation, Inc. | $6,883 |
43 | Smith & Forge Beer Hard Cider | MolsonCoors Co. | $6,826 |
44 | Bud Light Beer Lime | AB Inbev | $6,657 |
45 | Absolut Vodka | Pernod Ricard SA | $6,280 |
46 | Wild Turkey Bourbon Whiskey | Davide Campari-Milano SPA | $6,220 |
47 | Dewars Scotch Whisky | Bacardi Ltd. | $6,182 |
48 | Stella Artois Cidre Beverages—Alcoholic | AB Inbev | $6,057 |
49 | Patron Tequila | Bacardi Ltd. | $5,975 |
50 | Strongbow Beverages—Alcoholic Hard Cider | L’Arche Green NV (Heineken) | $5,900 |