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. 2020 Feb 21;(Suppl 19):13–25. doi: 10.15288/jsads.2020.s19.13

Table 3.

Average annual spending for the 50 largest-spending alcohol brands in the United States, 2013–2017 (2019 © The Nielsen Company, New York, NY, data from 2013–2017 used under license, all rights reserved)

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Rank Brand name Parent company Average spending 2013–2017 ($000s)
1 Bud Light Beer AB Inbev $260,515
2 Coors Light Beer MolsonCoors Co. $147,611
3 Miller Lite Beer MolsonCoors Co. $135,458
4 Corona Extra Beer Constellation Brands Inc. $117,767
5 Budweiser Beer AB Inbev $102,281
6 Michelob Ultra Beer AB Inbev $86,568
7 Heineken Beer L’Arche Green NV (Heineken) $77,284
8 Modelo Especial Beer Constellation Brands Inc. $53,133
9 Stella Artois Beer AB Inbev $40,406
10 Coors Beer MolsonCoors Co. $26,716
11 Dos Equis Beer L’Arche Green NV (Heineken) $26,245
12 Redds Apple Ale Beer MolsonCoors Co. $24,992
13 Jim Beam Bourbon Whiskey Beam Suntory Inc. $20,494
14 Bacardi Rum Bacardi Ltd. $19,025
15 Corona Light Beer Constellation Brands Inc. $16,720
16 Blue Moon Beer MolsonCoors Co. $16,369
17 Grey Goose Vodka Bacardi Ltd. $16,351
18 Samuel Adams Beer Boston Beer Co. $14,713
19 Jack Daniels Bourbon Whiskey Brown-Forman Co. Inc. $14,334
20 Tecate Light Beer L’Arche Green NV (Heineken) $12,441
21 Samuel Adams Beer Boston Lager Boston Beer Co. $12,355
22 Heineken Light Beer L’Arche Green NV (Heineken) $12,027
23 Anheuser-Busch Beer AB Inbev $12,007
24 Victoria Beer Constellation Brands $11,178
25 Angry Orchard Beverages—Alcoholic Hard Cider Boston Beer Co. $10,615
26 Patron Silver Tequila Bacardi Ltd. $10,279
27 Leinenkugels Summer Shandy Beer MolsonCoors Co. $9,643
28 Miller High Life Beer MolsonCoors Co. $9,242
29 Crown Royal Canadian Whiskey Diageo $9,112
30 Hennessy Brandy—Cognac Moet Hennessy USA Inc. (LVMH) $8,804
31 Captain Morgan Rum Diageo $8,683
32 Johnnie Walker Scotch Whisky Diageo $8,652
33 Guinness Beer Diageo $7,768
34 Bud Light Beverages—Alcoholic Lime/Lime-A-Rita AB Inbev $7,706
35 Coors Banquet Beer MolsonCoors Co. $7,647
36 Budweiser Black Crown Beer AnheuserBusch Inbev SA/NV $7,571
37 Blue Moon Belgian White Beer Ale MolsonCoors Co. $7,323
38 Montejo Beer AB Inbev $7,318
39 Bud Light Beer Platinum AB Inbev $7,221
40 Busch Beer AB Inbev $7,129
41 1800 Silver Tequila Proximo Spirits Inc. $6,892
42 Titos Vodka Fifth Generation, Inc. $6,883
43 Smith & Forge Beer Hard Cider MolsonCoors Co. $6,826
44 Bud Light Beer Lime AB Inbev $6,657
45 Absolut Vodka Pernod Ricard SA $6,280
46 Wild Turkey Bourbon Whiskey Davide Campari-Milano SPA $6,220
47 Dewars Scotch Whisky Bacardi Ltd. $6,182
48 Stella Artois Cidre Beverages—Alcoholic AB Inbev $6,057
49 Patron Tequila Bacardi Ltd. $5,975
50 Strongbow Beverages—Alcoholic Hard Cider L’Arche Green NV (Heineken) $5,900