Table 2.
Group Statistics of Independent Samples T test of Trustworthiness of Information.
| Trustworthiness of travel information sources of social media | Gender | N | Mean | SD | Std. Err M |
|---|---|---|---|---|---|
| I trust the recommendations of visitors on the social networks. (T1) | Male | 178 | 3.34 | .863 | .065 |
| Female | 132 | 3.28 | .999 | .087 | |
| I trust my friends' reviews and comments about tourism destination on social media (T2) | Male | 178 | 3.89 | .956 | .072 |
| Female | 132 | 3.87 | .944 | .082 | |
| Social media is more reliable as compared to traditional media like newspaper, TV, Radio etc (T3) | Male | 178 | 3.18 | 1.175 | .088 |
| Female | 132 | 3.27 | 1.191 | .104 | |
| Information from social media is timely. (T4) | Male | 178 | 3.71 | .934 | .070 |
| Female | 132 | 3.71 | .945 | .082 | |
| Social media is more influential than the traditional media in my final travel decision (T5) | Male | 178 | 3.33 | 1.182 | .089 |
| Female | 132 | 3.49 | 1.195 | .104 | |
| There is fake positive or negative comments from deliberate manipulation of online reviews on social media (T6) | Male | 178 | 3.52 | .993 | .074 |
| Female | 132 | 3.76 | 1.057 | .092 |