Table 2.

Campaign content and outcomes in the mass-media and personalised campaigns

Study	The campaign message…
	…emphasises signs and symptoms of ACS	…emphasises the importance of EMS use	…emphasises the need for fast action/therapy	…is tailored to the individual	…directly targets people at risk	…involves an action plan	…encourages the involvement of bystanders	…significantly changes…
								PHD	EMS	K	ED
Mode of delivery: mass media
Bray et al19	√ (3, 4, 5)	√ (3, 4, 5)	√ (3, 4, 5)	n/r	n/r	√ (4, 5)	n/r	√	x	x
Thuresson et al21	√ (2, 3, 4)	√ (2, 3, 4)	√ (2, 3, 4)	n/r	n/r	n/r	n/r	x	√		√
Tummala and Farshid20	√ (3, 4, 5)	√ (3, 4, 5)	√ (3, 4, 5)	n/r	n/r	√ (4, 5)	n/r	x	x
Pereira et al22	√ (2, 3, 4)	√ (2, 3, 4)	√ (2, 3, 4)	n/r	√ (2)	n/r	n/r	√	√
Naegeli et al23	√ (2, 3, 4, 5)	√ (2, 3, 4, 5)	√ (2, 3, 4, 5)	n/r	n/r	n/r	√ (2,4,5)	√
Diercks et al26	√ (2, 3, 4, 5)	n/r	n/r	n/r	√ (2, 3, 4, 5)	n/r	n/r	x
Luepker et al11	√ (2, 3, 4)	√ (2, 3, 4)	√ (2, 3, 4)	n/r	√ (1, 2, 4)	√ (3)	√ (3)	x	√		x
Gaspoz et al14	√ (3, 4)	√ (3, 4)	√ (3, 4)	n/r	√ (4)	n/r	n/r	√	x		√
Blohm et al15	√ (3, 4)	√ (3, 4)	√ (3, 4)	n/r	n/r	√ (3	n/r	√	x
Bett et al32	√ (3, 4)	n/r	√ (3, 4)	n/r	n/r	n/r	n/r	x
Moses et al27	√ (2, 3, 4,)	n/r	√ (2, 3, 4)	n/r	n/r	n/r	n/r	x			√
Ho et al28	√ (3)	√ (3)	√ (3)	n/r	n/r	n/r	n/r	x		√
Mitic and Perkins33	√ (3)	√ (3)	√ (3)	n/r	n/r	n/r	n/r	√			√
Mode of delivery: personalised
Mooney et al30	√ (1)	√ (1)	√ (1)	√ (1)	√ (1)	√ (1, 4)	√ (1)	√	x
Dracup et al29	√ (1, 4)	√ (1, 4)	√ (1, 4)	√ (1, 4)	√ (1)	√ (1, 4)	√ (1)	x	x	√	x
Blank and Smithline24	√ (1,4)	√ (1,4)	n/r	n/r	√ (1)	√ (1)	√ (1)	x	√
Meischke et al31	√ (3/4)	√ (3/4)	√ (3/4)	n/r	√ (4)	n/r	√ (4)	x	x
Black and Brown25	√ (2)	n/r	n/r	n/r	n/r	n/r	√ (2)	√		x	√

1=one-to-one session, 2=groups/events/CVDscreening, 3=mass media, 4=written material, 5=internet.

ED, emergency department; EMS, emergency medical service; K, ACS-related knowledge; n/r, not reported; PHD, prehospital delay.