Table 2.

Coefficients and marginal effects for variables used in analysis.

Variable	Coefficients	Marginal Effects
Information Treatment (0 = No; 1 = Yes)	0.50	1080
	(0.37)	(7 8 5)
Income
Monthly Off-Farm (25–99,999) (0 = No; 1 = Yes)	0.57	1230*
	(0.31)	(6 6 8)
Monthly Off-Farm (100,000+) (0 = No; 1 = Yes)	1.02	2190***
	(0.24)	(5 2 6)
Seasonal Agriculture (25–99,999) (0 = No; 1 = Yes)	0.12	250
	(0.28)	(5 9 3)
Seasonal Agriculture (100–499,999) (0 = No; 1 = Yes)	−0.54	−1170
	(0.36)	(7 7 0)
Seasonal Agriculture (500,000+) (0 = No; 1 = Yes)	0.34	−717
	(0.38)	(8 2 0)
Cattle sold in past year	−0.004	−8.50
	(0.02)	(33.4)
Herd size†	0.19	400**
	(0.10)	(2 1 1)
Knowledge of diagnostic testing (0 = No; 1 = Yes)	0.10	221
	(0.22)	(4 7 7)
Low emergency vaccine WTP (0 = No; 1 = Yes)	0.01	25.3
	(0.34)	(7 3 8)
Use government vet (0 = No; 1 = Yes)	−1.83	−3920**
	(0.57)	(1240)
Vaccinated in past year (0 = No; 1 = Yes)	−0.53	−1140*
	(0.29)	(6 1 7)
Use antibiotics (0 = No; 1 = Yes)	−1.36	−2920***
	(0.33)	(7 2 0)
Vaccinated*Use government vet (0 = No; 1 = Yes)	0.89	1920*
	(0.52)	(1130)
Use antibiotics*Use government vet (0 = No; 1 = Yes)	1.52	3250***
	(0.58)	(1250)
Serengeti district (0 = No; 1 = Yes)	−0.75	−1610***
	(0.23)	(4 8 7)
Mean WTP		6110(4 0 6)

Notes: n = 466. † log of variable. Standard errors in parenthesis. 2100 Tsh = USD 1

P value: * p < 0.10 ** p < 0.05 *** p < 0.01.