Table 1.

Goal-Directed Plays and Action Steps in the ALL-ENGAGE Social Media Playbook.

Play	Action Steps	Goal(s)
Assess social media channels	Research active keywords Identify social media websites regularly accessed (daily or almost daily) by students and youth Determine capacity to use social media	Understand students’ current and potential usage of popular social media for physical literacy, physical activity, and health/wellness information
Listen to social media conversations	Manage and monitor social media interactions between and among students (e.g., discussions, posted comments, pictures and videos) Review posted content and feedback left on relevant websites or blogs [38] Join the conversation	Identify trending physical literacy, physical activity, and health/wellness information, discussion topics, concerns, and questions Describe student interests, knowledge, physical and health literacy, and cultural perspectives on physical activity and education
Leverage existing gaps and opportunities	Answer student questions on social media Address discussions that never concluded Repurpose evidence-based physical education content to start a new conversation on social media	Make social media a valuable space for student-to-teacher interaction and communication Address physical activity and literacy management questions and concerns
Edit course posting calendars	Create a story board that personalizes and humanizes posted physical education materials and content Program third-party social media management software Schedule times for when a message is to be sent out on any day or time of the week	Post to a social media site (e.g., Instagram, YouTube, Facebook) at least three times per week, with 3-5 h per week spent engaging with users Post to Twitter or Snapchat at least once daily, with 3–5 h a week spent managing feeds
Network with students and other social media users	“Like” status updates and comments Cross promote content from reputable sources, agencies, and influencers [35] Offer Q&A social media sessions with physical activity experts	Connect students with industry professionals and other educational social media users who share similar physical activity and health/wellness interests
Generate new social media content	Post user-generated content (UGC) that is search engine optimized (SEO) Share content in language understood and used by students Involve student group work whenever possible	Increase physical activity and literacy information accessibility that reinforces important content for students and other potential stakeholder audiences Increase the frequency of interactions and improve user engagement
Adapt social media policies	Develop social media moderator policies and trainings [39] Post a social media code of conduct and grading rubric for students Document best practices for posting, moderating, and communicating on social media	Facilitate student-to-student and student-to-teacher interactivity and engagement Maintain healthy and informative participation, with a diversity of opinions related to cultural, spiritual, and political beliefs and opinions
Guide student users	Deliver physical activity and health/wellness resources Drive students to useful, interesting, and action-oriented posts Train teachers and administrators to remove destructive posts that may personally attack others	Create brand (i.e., course) recognition Engage students and discuss current topics and issues that they find relevant
Evaluate social media pages	Observe social media page activity Collect and process evaluation data Interpret key performance indicators on social media [38]	Monitor progress toward reaching short-term, intermediate, and long-term physical literacy Learn from mistakes and make program modifications accordingly